Designers

Isla Bonita Moda is an institutional program promoted by the Consejería de Promoción Económica del Cabildo Insular de La Palma. Managed through the public company Sodepal, its purpose is to promote and professionalize the textile and creative fashion sector on the island.

The program’s strategy is structured around three main axes: promotion and expansion of designers and their brands, training and development of emerging talent, and commercialization of products and collections.

In addition, author, sustainable, and artisanal fashion takes a leading role, fostering creative synergies that highlight the heritage, cultural, and scenic richness of La Palma. In this sense, “Agujas de Sal” is presented as a collective project featuring eight brands associated with the program, paying tribute to the Palmero embroidery art and, in particular, to our grandmothers, whose dedication has turned this craft into a true form of expression, a letter to life.

THE PROTAGONISTS

Adrienne
Founded in 2025 by Adriana Francisco Casimiro, Adrienne was born with the vision of turning fashion into a space free of labels and gender barriers. From the start, Adriana has driven a young project that combines creativity, sustainability, and empowerment. Each piece from Adrienne is unique, designed to engage with the wearer’s identity, celebrating diversity and fostering self-expression.

Sustainability is a core principle of the brand, working with carefully selected materials and responsible processes that reduce environmental impact. More than just a fashion brand, Adrienne aims to inspire and transform, leaving a positive mark on both people and the world we share.
IG: @adrienne.studio

Alex Menorca
Since 2018, Alex Menorca has built a design brand with a strong focus on ethics and inclusion. Founded by Álex Cortés, who began his university studies that same year and presented his first fashion shows, the brand’s vision is based on social responsibility and a commitment to collective well-being.

The brand promotes inclusion in fashion by integrating people at risk of social exclusion into all its collections, creating a space where every story can be heard. It also collaborates with various non-profit organizations and institutions, offering opportunities to vulnerable people.
IG: @alexmenorca_spain · Web: www.alexmenorca.com

Atelier El Tesoro
Founded by designer Anna Joos, Atelier El Tesoro is an artisanal jewelry brand known for its unique designs and high-quality craftsmanship. Anna captures the beauty and diversity of nature in each creation, offering handmade pieces that combine elegance and individuality.

The collection “Agujas de Sal” is a tribute to the artisan traditions that have endured over time. Each piece reflects careful, slow processes, where the expertise of skilled artisans merges with masterful design. Inspired by nature, the designs capture the essence of hands that work with dedication, honoring the cultural heritage of La Palma.
IG: @ateliereltesoro · Web: www.ateliereltesoro.es

BAN – Artesanía en Cuero
Juan Manuel Simón Pérez, founder of BAN, discovered his passion for leather craftsmanship in childhood, developing his skills autodidactically and later perfecting them in workshops in Argentina, Alicante, Elche, and Morocco.

Specializing in shoes, guarachos, bags, wallets, belts, and other leather accessories, all of his work is handmade without machinery, blending tradition, technique, and design. He has also collaborated with well-known Isla Bonita Moda brands such as Diazar Atelier and Pedro Juan, as well as the La Palma Artesanía project.
IG: @ban.artesaniaencuero

Julia Brito
Born in Venezuela and living in La Palma from a young age, Julia Brito is a designer passionate about fashion and accessories. Her creations, especially for the bridal sector, are handmade using high-quality materials, incorporating Palmero silk, embroidery, and artisanal techniques as key elements of her designs.

She has been part of Isla Bonita Moda since 2018, participating in numerous events, publications, and fashion shows that have strengthened the brand while preserving its original essence.
IG: @juliabrito_jb_

Rayco Plata
Rayco Plata was born from the desire to create unique and disruptive pieces, inspired by art and aimed at people with bold and visual tastes. From the beginning, it has been a brand focused on aesthetics and conceptual design, with the goal of telling stories and conveying messages through fashion.

Part of Isla Bonita Moda since 2019, its style is transgressive, gender-neutral, and ageless, designed for those who seek garments with personality and identity.
IG: @raycoplata

Sara Luis Joyas
Canarian designer Sara Luis Rodríguez transforms tradition and nature into contemporary jewelry. Each creation is the result of a careful artisanal process, using silver, copper, brass, and resins to create small sculptures that tell stories, evoke memories, and convey emotions.

Her standout collections include Antillarum, inspired by the protection of marine ecosystems, and Nívora, symbolizing empowerment and personal transformation. Winner of La Palma Fashion Talent 2021 in the Jewelry and Accessories category, the brand has been established on runways and in collaborations with renowned designers.
IG: @saraluis_joyas

Shamelu
Shamelu, founded in 2023 by Lucía Acosta Ramos in La Palma, is a prêt-à-porter brand specializing in swimwear and lingerie for men and women. Winner of the La Palma Fashion Talent in the prêt-à-porter category, the designer considers Shamelu a distinct personality, reflecting her identity, roots, and ideals.

Its collections stand out for being conceptual, bold, and creative, using sustainable fabrics, exclusive prints, and asymmetrical lines that break with the ordinary. The brand embraces sustainability, using natural fibers, eco-friendly processes, and recycled materials, and even repurposes fabric leftovers for garment packaging.
IG: @shamelu__