Copenhagen Fashion Week

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photographer James Cochrane, @jamescochranephoto

Gran Canaria Swim Week at Copenhaguen

We are pleased to announce that Gran Canaria SwimWeek by Moda Cálida will partner up with Copenhagen Fashion Week. The organization has as its objective to promote and support the growth of the fashion industry through the annually held international event.

The campaign will comprise showing a video and static images of “Gran Canaria Swim Week by Moda Cálida” in the lobby of the official hotel of the Copenhagen Fashion Week where the key guests of the event and the international press will stay, hiring influencers who will promote Gran Canaria fashion swimwear by wearing it, and running a digital marketing campaign before, during and after CPHFW on Instagram, Facebook, YouTube, LinkedIn and the CPHFW website. As a result of this, “Gran Canaria Swim Week by Moda Cálida” will be included on the official programme of presentations and events at CPHFW and on the itinerary of the international press and the CPHFW buyers.

CPHFW makes its brand, platform and community available to promote Gran Canaria Swim Week by Moda Cálida, the Gran Canaria swimwear brands and, in addition, the island of Gran Canaria as a tourism destination.

CPHFW therefore acts as a local consultant in the project and ensures the promotion will run through CPHFW channels and its international network, undertaking to:

  •       - Show a video and static images of “Gran Canaria Swim Week by Moda Cálida” in the lobby of the official hotel of the Copenhagen Fashion Week where the key guests of the event and the international press will stay. Hire, coordinate and pay the influencers from Nordic countries who will promote Gran Canaria swimwear by wearing it.
  •       - Use its network of contacts and leading Danish swimwear brands to gauge their interest in taking part in Gran Canaria Swim Week by Moda Cálida
  •       - Run a digital marketing campaign before, during and after CPHFW on Instagram, Facebook, YouTube, LinkedIn and the CPHFW website.
The campaign will have the following content:

  •       - Inclusion of Gran Canaria SwimWeek by Moda Cálida in the website of CPHFW. A video will also be included, both on the website and on the CPHFW YouTube channel.
  •       - Exposure of Gran Canaria SwimWeek by Moda Cálida on social media before, during and after Copenhagen Fashion Week
See highlights of the Gran Canaria SwimWeek here.