Designers

Maldito Sweet

Maldito Sweet was founded in the Canary Islands in 2013, although its story began much earlier. The brand emerged from a family environment deeply connected to the textile industry, growing up surrounded by workshops, sewing machines, patterns, and garment-making processes that naturally shaped an early relationship with fashion.

After studying fashion design in Milan and London, the designer returned to the Canary Islands with the intention of building a personal project that combined technique, creativity, and identity. This is how Maldito Sweet was born: a swimwear brand conceived as an extension of a personal vision and a way of understanding life.

The name Maldito Sweet embodies a dual meaning: the tension between sweetness and strength, delicacy and rebellion. A statement of intent reflected in every collection, defining a woman who does not ask for permission to take up space.

Maldito Crucero

Maldito Crucero is an invitation to set sail. A collection inspired by travel as a way of life: moving, discovering, and observing the world from a place of confidence and elegance.

The aesthetic reinterprets maritime imagery through a contemporary and sophisticated lens, focusing on clean lines, polished visuals, and a sober, confident femininity.

The color palette is built around timeless tones, black, khaki, and white, reinforcing continuity with the brand’s identity.

The runway proposal is shaped through a carefully curated staging: wet-look hair slicked back, clean makeup, and subtle elements simulating water droplets, emphasizing the connection with the sea and the concept of journey.

2025 COLLECTION 2024 COLLECTION 2023 COLLECTION 2022 COLLECTION

Menu

Designers

Maldito Sweet

Maldito Crucero