Nearly 40 designers with Paz Vega as ambassador will star in the Gran Canaria Swimwear Fashion Week 2020
2020-10-13
The Gran Canaria Swimwear Fashion Week 2020 will count with the participation of almost 40 designers and brands, half of them from the island, apart from 13 national and 5 international ones, which will premiere a circular catwalk where Helen Lindes and Malena Costa will parade and whose ambassador will be Paz Vega, a show for which the Cabildo has redoubled its efforts that will be broadcast live to be enjoyed from anywhere in the world.
The event will take place from the 22nd to the 25th of October in Expomeloneras in a special edition in which there will be limited seating but all the characteristic splendour of the beach and pool fashion catwalk which is a reference in Europe, underlined the president of the Cabildo, Antonio Morales.
Internationalisation, professionalisation, digitalisation and sustainability will be the keys to this event, continued Morales, who stressed that the volume of business has increased by 2 percent despite the situation, and has also grown its network of sales outlets with four new ones and now there are 77. "We had to make an extra effort not to lose the season and continue to support a sector that is a benchmark in the economic activity of the island," he said.
This year's edition, as Juan Manuel Gabella, the Cabildo's Director of Industry and Commerce, underlined, should also be "a turning point" in its commitment to nationalisation and internationalisation, so much so that it is now the third national event after Madrid and Ibiza.
The Swimwear Fashion Week also renews its commitment to new talents and emerging brands without neglecting the established firms, which make up a catwalk characterised by bringing the iconography of the Canary Islands closer to trendy swimwear fashion. Prestigious figures such as Ágatha Ruiz de la Prada, Guillermina Baeza, Dolores Cortés and Aurelia Gil will contribute their know-how to this edition, which also features the incorporation of firms with a high level of design and prestige committed to sustainability and focused on a young public interested in fashion, such as TCN, All Sisters, Como un pez en el agua, Bohodot and Sunno by Bene Cape. In addition, three prizes will be awarded, the first for the best collection, the second for the best emerging collection and finally the Kalsberg for the best sustainable collection.
Nuria de Miguel, director of Fashion Swimwear Week, expressed IFEMA's great satisfaction at renewing its agreement to co-organise the event until 2023, "a very important commitment" which during this time will allow "strengthening the objectives of internationalisation, digitalisation, professionalisation and orientation towards sustainability".
The programme
The first day will be reserved for emerging talent from the Canary Islands as well as other firms with a young concept of swimwear fashion, and is divided into five double fashion shows and a closing fashion show by the firm Como la Trucha al Trucho. The second day will be opened by TCN and closed by Aurelia Gil. Guillermina Baeza's proposals will also be unveiled, and three double fashion shows will take place: Chela Clo and Diazar; Bannana Moon and Livia; and finally, Carlos San Juan and Gottex.
On Saturday, Dolores Cortés opens the catwalk and is followed by the double parade of Como un Pez en el Agua and Énfasis, the individual parade of All Sisters, the double parade of Arcadio Domínguez and Nuria González followed by All That She Loves, the double parade of Palmas and Miss Bikini, and the closing individual parade of Ágatha Ruiz de la Prada.
On Sunday, the closing day of the event, the presentation of the children's collections will take place in a collective catwalk with Ladybug's Cris, Koku Kids, Fátima Rodríguez, Bannana Moon Kids, Dolores Cortés Kids and Cosas de Mon.
The catwalk features opinion leaders in social networks who will share the experience in Gran Canaria with their respective digital communities, such as Nina Urgell, Miriam Pérez and Miguel Carrizo. They will be joined by well-known faces such as the stylist Josie, the presenter Marta Torné, the creative director of Palomo Spain, Alejandro Gómez Palomo, and the Gran Canarian models Ariadne Artiles and Aída Artiles.
Big names in fashion on the catwalk
The catwalk has a cast of 16 girls (6 of them are models from the Canary Islands) and 14 boys. Leading the cast of models are names such as Helen Lindes, Joana Sanz, Malena Costa, Ana García Segundo and Águeda López. In addition, male models such as Juan Bethancourt and Carlo Costanzia are part of the cast.
Sponsorships and collaborations
To promote this project, the catwalk has 8 sponsoring brands, which have shown their unconditional support to the industry with their participation. They are Audi, Carlsberg, Alfaparf Milano, JLH Peluquerías (Jose Luis de las Heras), Fund Grube, GHD, Expomeloneras and Mascarillas Béjar.
Specialised channels
TVE will once again be the official television channel for the event. The programme Cerca de Ti hosted by Roberto Herrera, and broadcast live from Expomeloneras, will witness the fashion shows. In addition, the channel will broadcast, both nationally and in its territorial disconnections, programming about the catwalk. As international television, the catwalk has, for the second consecutive year, the participation of the Fashion TV channel, the world leader in fashion, with an audience of 78 million people worldwide and 21 million in Europe.
Commitment to digitalisation
IFEMA is once again committed to a digital scenario to position Gran Canaria Swim Week by Moda Cálida. On this occasion, it has worked on optimising its website and has incorporated a digital strategy plan with social networks as the main protagonists, focused on creating synergies between the main players in the event: designers, influencers and the general public.
The catwalk will have a virtual press room, from where the media will be able to access the videos and photographs of the fashion shows practically in real time, hosted on the Moda Cálida website: www.grancanariaswimweek.com and on Instagram (@GranCanariasSwimWeekByMC), Twitter (@GCSwimWeek), and Facebook (facebook.com/GranCanariaSwimWeekbyMC/).
The hashtag #GranCanariaSwimWeekbyMC will serve as a tool for viralisation of the event on social networks.
Professionalisation of the catwalk
On this occasion, Gran Canaria will be visited by ten national buyers who will attend the catwalk, reinforcing the business aspect of the event. Likewise, with the focus on professionalisation, the Fashion Committee has been in charge of selecting the participating firms.
Gallery
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