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Gran Canaria Swim Week by Moda Cálida 2020 is supported by 8 sponsoring brands

2020-10-23

  • Audi, Carlsberg, Fund Grube, JHL, Alfaparf Milano, Ghd, Mascarillas Béjar and Expomeloneras support the Canarian catwalk as sponsors of its 2020 edition.


Gran Canaria Swim Week by Moda Cálida counts, in its 2020 edition, with the support of 8 sponsoring brands. This is an important boost and support for the catwalk in a very special edition due to the current circumstances.

 

The sponsors of this year's edition of Gran Canaria Swim Week by Moda Cálida are:

 

Audi, which will provide the event with a fleet of multi-purpose cars, including this year's great novelties: the Audi e-tron and the Audi e-tron Sportback, 100% ecological and with 400 kilometres of autonomy, which will allow the catwalk to boast 0 emissions in its transfers.

 

Carlsberg, the Danish beer brand - and the best-selling in the archipelago - will be in charge of awarding the 2020 Best Sustainable Collection Award, giving the winning designer a feature on his or her collection in a fashion or lifestyle magazine.

 

Fund Grube, the Canarian retailer will be the official sponsor of the make-up area in the new edition of Gran Canaria Swim Week by Moda Cálida, and will be in charge of creating the best make-up looks in 2020.

 

JHL, which repeats for the second consecutive year as the official hairdresser of the catwalk. On this occasion, JHL joins forces with the prestigious Italian beauty brand Alfaparf Milano, bringing Italian know-how to the Canary Islands catwalk, synonymous with optimum quality and meticulous hair care, as well as the inspiration of the JHL salons, with the aim of being at the service of comprehensive and avant-garde beauty in the Spanish and European fashion industry. In this way, the hairdressers of Jose Luis de las Heras join the prestigious Italian professional brand to bring to this special edition all the Know-How and inspiration of the stylists of the JLH salons. Salons that are born from a vision, a dream and a personal challenge.

 

Ghd, the leading brand in professional hairstyling tools, will team up with the professionals of JLH hairdressing salons backstage at the next edition of Gran Canaria Swim Week by Moda Cálida. Always present on the backstage of the main international catwalks, it is today with its hair straighteners, hair dryers and curling irons, a must-have brand for the best stylists in the world, as well as transforming the lives of millions of women with 'Good Hair Days' every day. Every year important technological innovations are presented; this edition the backstage will be equipped with the new Ghd Rise volume brush and the innovative Ghd Helios professional hairdryer, which in the hands of the JLH team of professionals will create the trendy looks for the coming season.

 

ExpoMeloneras is once again the official venue for the Canarian catwalk. Once again, the venue will witness the presentations of the most important collections of the Canarian swimwear fashion, as well as the national and international firms participating in the event.

 

Finally, Mascarillas Béjar, once again supporting Spanish fashion and in collaboration with IFEMA, will be responsible for providing a safe environment at Gran Canaria Swim Week by Moda Cálida. On this occasion, the brand from Béjar has created an approved NAN300 nanotechnology mask, washable 5 times and with a duration of 8 hours at 99.8 percent efficiency. Its design will bear the logo of the event and its colours, allowing safe work without sacrificing design and creativity. Thanks to its perfect adaptability to high quality textile printing, its nanotechnological filters that resist splashes, external and internal aerosols and its surgical shape in size and folding, make it comfortable and perfect for efficiency and utility needs.

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