JLH Hairdressers and the prestigious Italian professional brand Alfaparf Milan join their talents in the 25th anniversary of the Gran Canaria Swim Week By Moda Cálida catwalk show

2021-10-06

Gran Canaria Swim Week by Moda Cálida is the most emblematic swimwear fashion catwalk at national and European level, therefore, JLH Hairdressers returns to GCSWbyMC, for the third consecutive year, as the official Hairdresser of the Canarian catwalk. The stylists of the JLH salons, born from a vision, a dream, and a personal challenge, join the prestigious Italian professional brand Alfaparf Milano to bring their know-how to this special edition.

Jose Luis de las Heras began his career in the world of hairdressing at a very young age, learning and working with the best hair stylists in Spain. From the beginning, JLH was born with the vision of creating the first chain of hairdressing salons and academies in the Canary Islands. That is why it has chosen Alfaparf Milano as its partner. Thanks to this close collaboration with one of the best professional brands on the market, JLH salons have become a reference for the consumers of the Canary Islands, creating for them iconic looks, always at the forefront of fashion and hairdressing.

 

Alfaparf Milano was founded by Roberto Franchina 40 years ago in Milan. All the brand's ranges and products have become a world reference in professional beauty, positioning itself as a leading brand in the hairdressing sector. The Alfaparf Milano guarantee on its products ensures extreme quality and meticulous care of the hair; this makes its products among the most highly valued for their long-lasting and eye-catching results, guaranteeing the health of the hair and scalp. Some of the keys to their success are the use of the most innovative and respectful technologies, the inspiration of the latest trends, and the creation of new products and services linked to the most innovative techniques.  

 

Alfaparf Milano and JLH Peluquerías have a single objective, to be at the service of an integral and avant-garde beauty concept. Both firms join forces to bring their expertise to this event of recognised importance for the Spanish and European fashion industry.

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