Gran Canaria Swim Week by Moda Cálida celebrates its 25th anniversary with a programme full of novelties
2021-10-15
The Cabildo de Gran Canaria and IFEMA MADRID today presented the new features of the next edition of Gran Canaria Swim Week by Moda Cálida, which will take place from 21 to 24 October at the ExpoMeloneras exhibition centre in Maspalomas.
The event, the only one of its kind in Europe, celebrates its 25th anniversary this year, consolidating its position as an international benchmark in swimwear. Gran Canaria Swim Week by Moda Cálida will host 38 designers and brands in this edition. Of these, 17 are Canarian creators, 10 national, 6 international and 5 children's swimwear brands.
The increase in the number of international brands on the catwalk responds to a firm commitment to the internationalisation of the Canarian catwalk, the number of brands that are followed outside our borders is increasing every year. The presence of brands from different European markets maximises the international projection of Gran Canaria Swim Week by Moda Cálida and reinforces its position as a European benchmark in swimwear. The new international firms present in this edition are: Melissa Odabash (UK), Alexandra Miró (UK), Oyesimwear (Turkey), and Mama Maria (Holland); who join Miss Bikini Luxe (Italy) and Gottex (Israel), both already present in previous editions.
Among the names participating in this 2021 edition are prestigious firms such as Ágatha Ruiz de la Prada, Dolores Cortés, Guillermina Baeza, Aurelia Gil, Nuria González, Elena Morales, TCN, Palmas, Gonzales, Chela Clo, All That She Loves, or Bloomers, among others.
The latest news from Gran Canaria Swim Week by Moda Cálida were announced by the President of the Cabildo de Gran Canaria, Antonio Morales; the Councillor for Industry, Trade and Crafts of the Cabildo de Gran Canaria, Minerva Alonso; the Director General of IFEMA MADRID, Eduardo López-Puertas; and the director of the catwalk, Nuria de Miguel.
Gran Canaria Swim Week by Moda Cálida 2021 continues its commitment to promoting Canarian talent, both new talents and emerging brands, as well as established firms. All of them make up a catwalk show characterised by bringing the imaginary of Canarian culture and tradition closer to the latest swimwear fashion. The event serves as a springboard for Canarian models, and is the perfect showcase to present collections created with sustainable values, high quality standards and trendy designs in mind.
Boosting quality, internationalisation and professionalisation of the catwalk show
Gran Canaria Swim Week by Moda Cálida will have, as in its previous edition, a programme of national buyers, which will be joined by international buyers from Italy as part of a reverse mission organised with the collaboration of ICEX.
Among the names participating in this 2021 edition are prestigious firms such as Ágatha Ruiz de la Prada, Dolores Cortés, Guillermina Baeza, Aurelia Gil, Nuria González, Elena Morales, TCN, Palmas, Gonzales, Chela Clo, All That She Loves, or Bloomers, among others.
The latest news from Gran Canaria Swim Week by Moda Cálida were announced by the President of the Cabildo de Gran Canaria, Antonio Morales; the Councillor for Industry, Trade and Crafts of the Cabildo de Gran Canaria, Minerva Alonso; the Director General of IFEMA MADRID, Eduardo López-Puertas; and the director of the catwalk, Nuria de Miguel.
Gran Canaria Swim Week by Moda Cálida 2021 continues its commitment to promoting Canarian talent, both new talents and emerging brands, as well as established firms. All of them make up a catwalk show characterised by bringing the imaginary of Canarian culture and tradition closer to the latest swimwear fashion. The event serves as a springboard for Canarian models, and is the perfect showcase to present collections created with sustainable values, high quality standards and trendy designs in mind.
Boosting quality, internationalisation and professionalisation of the catwalk show
Gran Canaria Swim Week by Moda Cálida will have, as in its previous edition, a programme of national buyers, which will be joined by international buyers from Italy as part of a reverse mission organised with the collaboration of ICEX.
Likewise, with the focus on the professionalism and quality of the Canarian swimwear catwalk, the Fashion Committee has been in charge of selecting the participating firms, thus guaranteeing the high standard of the collections.
Three days dedicated to swimwear fashion
The first day, Thursday 21 October, is divided into seven fashion shows: two individual shows - by the firms TCN and Carlos San Juan; one triple show dedicated to emerging Canarian talent - with the firms Laut, Suhárz and Román Peralta; and four double shows - with the firms Diazar and Bohodot; Como la Trucha al Trucho and Alawa; Elena Morales and Dolores Cortés; and Chela Clo and Bloomers. This last double fashion show will close the first day's schedule.
The second day, Friday 22 October, will see the individual fashion shows of Guillermina Baeza, All That She Loves, American Melissa Odabash and Maldito Sweet. On Friday there will also be a triple catwalk show in which the young talents Vevas, Rubén Rodríguez, and Libérrimo will show their collections, together with already consolidated firms, such as Como un Pez en el Agua, the Italian Miss Bikini, the Canary Islander Gonzales and the Dutch Mama Maria.
Aurelia Gil will open the catwalk on Saturday 23 October. This will be followed by the Ágatha Ruiz de la Prada show and two double shows by Palmas and Bo Star and Arcadio Domínguez and Israeli Gottex. This will be followed by a presentation of Alexandra Miró's new collection by the leading international brand from the UK. The double fashion show of the Turkish firm Oyeswimwear and Nuria González will close the programme of this edition. In addition, as in recent years, Saturday morning will be dedicated to the presentation of the children's collections in a collective fashion show with the participation of the brands El Barquito de Papel, Ladybug's Cris, Dolores Cortés Kids, Guillermina Baeza and Mini Bohodot.
At the presentation of this edition, the president of the Cabildo de Gran Canaria, Antonio Morales, pointed out that "last year we experienced exceptional circumstances caused by the public health crisis that forced us to adapt in order not to lose the season. In this complex situation, the Cabildo has to continue to be present to prevent damage to the sector, which is why we have doubled the subsidies to 400,000 euros with various lines of support aimed at the creation of online shops, advertising, promotion and marketing, as well as the creation of workshops and the purchase of machinery".
Eduardo López-Puertas, Director General of IFEMA MADRID, thanked the Cabildo de Gran Canaria for its trust, noting that "This is the third year that we have participated and we are proud to be part of this show. We wanted to repay the enormous trust shown by the Cabildo by contributing our knowledge, which becomes a competitive advantage to gain in international projection and specialisation, two transcendental vectors for Gran Canaria Moda Cálida".
For her part, the Councillor for Industry, Trade and Crafts of the Cabildo de Gran Canaria, Minerva Alonso, emphasised the firm commitment to both the internationalisation of the catwalk and the promotion of Canarian talent: "I would like to highlight that this year we are holding the most international fashion festival, as for the first time we are opening the door to Germany and Italy to create synergies and improve the marketing of our fashion, which is our identity. International designers will be attending for the first time as a sign that they already consider this catwalk as a platform to show themselves to the world, but without losing sight of the Canarian identity of the event, where our Canarian designers will present collections that are very close to their territory and of an excellent level".
Nuria de Miguel, director of the catwalk, highlighted that: "we have expanded the international version with the incorporation of four prestigious brands that join the two participants from previous years and that have a high level of creation and are therefore considered iconic in the swimwear fashion industry and it is a sign of our commitment to strengthen this international dimension, for example with the Italian market or with the participation of the HOLA TV channel with broadcasts in the USA and Latin America".
Kerem Bürsin, the international face of GCSW by MC
In order to take the GCSWM by MC brand around the world and reinforce the international image of Gran Canaria as a tourist destination, the catwalk will count on the presence as ambassador of the successful Turkish actor Kerem Bürsin, star of the series Love is in the Air, who with his presence will contribute to promote the Island and the Canarian swimwear fashion. The actor, who has 9.4 million followers on Instagram (@thebursin), will share his experience in Gran Canaria and at GCSW by MC with his digital community.
Big names in fashion such as Helen Lindes or Águeda López
A diverse, cosmopolitan and multiracial cast of models will be parading on the iconic circular catwalk, made up of models from the Canary Islands, national and international models. This casting specialised in swimwear fashion is made up of 45 models in total: 32 girls (10 of them are Canarian models), and 13 boys (10 of them from the Canary Islands). The cast of national and international models is headed by names such as Malena Costa, Águeda López, Helen Lindes, Desiré Cordero, or Mishel Gerzig, as well as leading male models such as Juan Betancourt, Toni Engonga, Jabel Balbuena or Simone Bricchi.
GCSW by MC 2021 Awards
Gran Canaria Swim Week by Moda Cálida reinforces its commitment to swimwear fashion with the presentation of three awards focused on giving notoriety and visibility to the participating designers. On the one hand, the Award for the Best Emerging Collection sponsored by ISEM Fashion Business School, which will be presented on Friday; on the other hand, the L'Oréal Award for the Best Emerging Collection sponsored by ISEM Fashion Business School, which will be presented on Friday.
L'Oréal Award for the Best Collection; and the Award for the Best Sustainable Collection, sponsored by the fabric manufacturer Nylstar and the specialised magazine Cyl Moda Intima (both presented on Saturday afternoon).
Special 25th anniversary video GCSW by MC
Among other initiatives, to celebrate the 25th anniversary of the catwalk, GCSW by MC will feature a special video with messages from some of the people who have left their mark on the event over the last 25 years: prestigious designers, fashion media editors, well-known faces and models who have made history on the Canarian catwalk.
Sponsorships and collaborations
To promote the event, the catwalk has the participation of 8 sponsoring brands that have shown their support to the fashion industry with their participation in GCSW by MC. These brands are Audi, official vehicle of the event; Mahou; Alfaparf Milano; JLH Peluquerías (José Luis de las Heras); Fund Grube, GHD, L' Oréal Paris and Grupo Lopesan, with Expomeloneras as the official venue. In collaboration with L'Oréal Paris, the prestigious professional José Belmonte will be the creative director of make-up for this edition.
Media partners and opinion leaders
In this edition HOLA TV, leader in fashion in Latin America, will be incorporated as international television, offering an important international projection with coverage in more than 20 Latin American countries.
Through the programme LA HORA ¡HOLA!, the presenter Lucía Riaño will provide daily coverage presented from the ExpoMeloneras site. In addition, on Thursday 28 October, ¡HOLA! Fashion will broadcast a special dedicated entirely to the event.
TVE Canarias will participate one more year in the repercussion of the catwalk at regional level, through the programme Cerca de Ti hosted by Roberto Herrera, and with live broadcasting from Expomeloneras.
Gran Canaria Swim Week by Moda Cálida also has a wide media coverage, through an extensive programme of high quality guest press. This programme is made up of national men's and women's fashion headers, general and weekly media, professional fashion and swimwear media, as well as media specialising in tourism and children's fashion.
Likewise, the catwalk will be attended by influencers and opinion leaders in social networks who will share their experience in Gran Canaria Swim Week by Moda Cálida with their respective digital communities (Mirian Pérez - "Honey Dressing", Priscila Betancourt or Marta Ibrahim, among others). They are joined by well-known faces such as the TV host Josie; or the Gran Canaria model Aída Artiles.
Commitment to digitalisation
Gran Canaria Swim Week by Moda Cálida is once again committed to optimising its digital platform in order to position itself once again among the most followed fashion events by the global digital community. Through its website it will be possible to follow the fashion shows in streaming from anywhere in the world, and it will host quality "a la carte" content about the catwalk, as well as the fashion shows and relevant information about the participating brands and designers.
In addition, the digital strategy will be intensified with social networks as protagonists to continue growing and creating a community of people interested in swimwear fashion and Gran Canaria. This strategy will serve as a key vehicle to create synergies between the main actors of the event: designers, influencers and the general public.
he organisers are providing the media with a virtual press room where they can access videos and photos of the fashion shows almost in real time. This press site is hosted on the website www.grancanariaswimweek.com. GCSW by MC is present on Instagram (@GranCanariaSwimWeekByMC), Twitter (@GCSwimWeek), Facebook: www.facebook.com/GranCnariaSwimWeekbyMC, and TikTok.
The hashtag #GranCanariaSwimWeekbyMC will serve as a tool to viralise the event on social networks.
We Swim Together charity parade
Within the framework of this edition of Gran Canaria Swim Week by Moda Cálida, coinciding with International Breast Cancer Day, the We Swim Together fashion show will be held, which aims to showcase collections adapted to the consequences that this disease has on women's bodies, as well as to send a message of hope and positivity. In addition, the fashion show will be a charity event whose profits will go to the Asociación Española Contra el Cáncer (Canary Islands) and the Asociación Canaria de Cáncer de Mama y Ginecológico (Canary Islands Breast and Gynaecological Cancer Association). Tickets for the We Swim Together fashion show can be purchased on the Expomeloneras website for 20€. In addition, through the "Fila 0" the organisation offers the public the possibility to contribute to the charitable cause with a financial contribution to the Spanish Association Against Cancer (Canary Islands) and the Canary Islands Breast and Gynaecological Cancer Association.
