Gran Canaria receives a delegation from the United Kingdom to promote the bathing catwalk and continue promoting its internationalization
2023-10-05
With the aim of “consolidating and promoting” the GC Swim Week, the Cabildo of Gran Canaria has held a meeting parallel to the same catwalk that is being held in Expomeloneras, with eleven commercial buyers and three specialist UK media managers. in the fashion sector. This meeting - first contact with the British country - responds to the internationalization plan drawn up by the island corporation together with PROEXCA.
Minerva Alonso, Minister of Economic Development, Industry, Commerce and Crafts of the Cabildo of Gran Canaria, at the beginning of this meeting that the delegation has already had contacts with the designers and when the event ends the results will be able to be evaluated, although she stressed "that "The relations initiated with Italy through the Mare da Mare fair, with Copenhagen, Berlin or the US - also in this edition - are already giving magnificent results to a catwalk whose numbers are evolving, and each year it grows in all aspects," he stated. .
Thanks to the collaboration agreement established with the British Fashion Council, this commercial and press delegation, the largest visiting the island these days, also attends the different Gran Canaria catwalk shows and meets with the participating island designers. In this way, it is about making this event not only a showcase that helps position the Canary Islands as an international fashion hub, but also favoring a business climate between international buyers and Canarian designers.
The profile of the buyers who are part of this delegation ranges from renowned retailers to small boutiques specialized in swimwear. Everyone has come to explore the latest trends, meet emerging and established designers, and establish valuable business relationships. Specifically, the brands that participated in the meeting were: UKSwimwear, The Pink House Mustique, Dolly Lullah, Sama Danesh, Slow beachwear, Next Brands and Vhoolink.
On the other hand, British media outlets (Rose relations, Evelyn Oluwole, Fashion Journalist) participated in this meeting with the aim of expanding the international media coverage of the Gran Canaria Swim Week and to make Canarian talent known in such an important market. like that of the United Kingdom.
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