Gran Canaria is the island of encounter between European and American bathers2023-03-31
Gran Canaria Swim Week has reached a collaboration agreement with the Council of Fashion Designers of America (CFDA), a world leader in the fashion industry, to promote the Gran Canarian catwalk in the United States -the first sports and swimwear market in the world- thanks to the internationalization program launched by the Ministry of Industry with the collaboration of the Chamber of Commerce, and which includes from the participation of American designers in the next edition of the Gran Canaria catwalk to the diffusion of the same through its channels or the diffusion of a joint communiqué announcing the agreement in the U.S., among others.
It is worth mentioning that the CFDA is a non-profit trade association that gathers more than 500 professionals of the American fashion industry and organizes the official program of the New York Fashion Week. In addition, as explained by the Councilor of Industry, Minerva Alonso, in recent years it has increased its role as the main strategist and advocate for the U.S. fashion industry.
As explained by the Councilor for Industry, Minerva Alonso, this area has been promoting this internationalization plan for years "with a necessary companion as the Chamber for its experience", and in this time, she explained, "we are already consolidated in Italy with the Mare da Mare Fair, also with the Fashion Council of Berlin, we held the European Fashion Summit last October and we will open the Copenhagen Fashion Week in August," and now, he continued, "with this project we intend to open relations with the U.S. and that Gran Canaria becomes a nexus of union between firms on both sides.
For her part, the general director of the Chamber, Pilar Alcaide, pointed out that the Chamber is the right tool for the internationalization mission, "not only because it is in our DNA, being one of the priority lines of action, but also because we have a wide proven experience".
In this sense, he added: "We also have an important knowledge of the international institutions that are fundamental for this type of work and we belong to a wide network of chambers all over the world, which is allowing us to position the gateway at an international level".
On the other hand, Alcaide stressed that this action is an example of public-private collaboration, for which he thanked the council for its confidence in the Chamber of Commerce and its team, for this type of projects and others of a different nature.
A complete agreement
Specifically, as the councilor detailed, the Fashion Designers Association will take advantage of its position as a world leader and will work with Gran Canaria SwimWeek to identify both two American swimwear designers, who will participate in the 2023 edition, and one or two influential people or VIP member of the press to attend and cover that next edition. It will also promote the runway show to its partners and influencers, as well as press and social media, through its own industry-specific digital, social, PR and marketing channels.
In addition, CFDA will develop a targeted content strategy to support and publicize Gran Canaria SwimWeek, highlighting participating U.S. swimwear designers, and will develop a customized social media amplification plan designed to highlight Gran Canaria SwimWeek's support of selected designers. It will provide dedicated editorial coverage highlighting Gran Canaria SwimWeek's commitment to supporting design talent through its partnership with the CFDA, including, among other things, an article on the partnership announcement and a Q&A session with selected participating swimwear designers.
And finally, he will work with his agency on a press strategy that will include a joint press release or pre-broadcast of the story in outlets such as WWD, Vogue.com, Paper, ELLE.com and FashionNetwork.com, among others, and even assist in directing the content of a documentary showcasing the participation of the U.S. designers with behind-the-scenes footage that will also help spread the word about the professionalism of the runway.