Melissa Odabash

Launched in 1999, the beginnings of the brand were inspired by Melissa working as a model in Italy, often modelling swimwear and wanting to create something that she herself would wear.

Melissa began creating and selling small capsule collections of swimwear in Italy. Shortly after, Melissa’s pieces featured on Tyra Banks and Naomi Campbell in the Sports Illustrated calendar followed by Victoria Secret stocking one of her designs leading to Melissa Odabash quickly becoming internationally recognised as a timeless brand that ‘re-introduced high fashion into the swimwear world.’

Taking its cue from Melissa herself, a former swimwear model, the brand’s collections are developed and created to sculpt and enhance the silhouette for all body types, empowering the wearer and making them a must-have for the distinguished global traveller. 

Shortly after its launch, British Vogue named Melissa Odabash, 'the Ferrari's of the bikini world' making it clear that the brand had a strong, luxury position in the swimwear market.